Robert Stilley, President and CEO, HeartCare Imaging
Over the last couple of decades, the capabilities of medical imaging have radically improved, ranging from ultrasounds to MRIs and CT scans. However, the penetration of medical imaging innovations among the patient and provider lot has been inadequate. Patients, especially in rural areas, have to travel long distances to avail medical imaging facilities. Rural practices frequently lack the same access to funds and other necessary resources than their urban counterparts enjoy. For healthcare establishments, navigating through the nuances of acquiring and operating medical imaging setups can be a complicated and costly affair. Addressing these drawbacks, Florida-based, HeartCare Imaging works with physicians and hospitals to help them append the ever-so-crucial medical imaging and diagnostic services to their medical facilities. The company is not only a genuine provider of imaging equipment and personnel but also allows its clients to focus on patients care effectively.
HCI caters to the Critical Access Hospitals (CAH) and the rural health communities. The company also provides its services to University-based healthcare institutions to offer patients state-of-the-art imaging and high-quality healthcare measures. Along with providing diagnostic equipment, HCI facilitates the licensing and personnel accreditation of its clients concerning medical imaging.
The company partners with their clients in a manner that enables physicians to understand how to conduct tests and gain more value from them. This ultimately results in higher and more accurately ordered tests with excellent patient care.
We believe, through telemedicine, patients can easily avail tests in hospitals at their respective hometown effectively and at a lower cost
The company’s flexible approach has enabled them to be a sought-after partner to several university-based departments and CAHs. Providing healthcare imaging for 20 years and counting, HCI’s service model is designed to ensure their clients receive top-notch services. The company believes in working together to make healthcare affordable and accessible in ways that would also pave the way for its clients’ business growth.
“The federal government extends certain financial assistance for hospitals physician groups, and patients—we also provide information to the people we work with, so that they are aware of any potential opportunities to get additional funding to make sure that the cash flow stays positive across the system,” mentions Robert Stilley, president, and CEO of HCI. Unlike other imaging providers, HCI follows a holistic approach to make sure that its clients are well informed about the government initiatives that help them run their customers to run their business smoothly. The company has repurposed these competitive advantages to help their clients in tackling the COVID crisis. HCI also provides educational support for the hospitals and physicians and works with several infectious disease clinicians in this regard.
To illustrate HeartCare Imaging’s efficacy, Stilley highlights a customer story of a university site that purchased imaging equipment and hired a technologist to run them. Soon, they realized that the instruments they bought were not up to the mark; the person they hired was not capable of providing quality services required for a successful lab. This is where they approached HeartCare Imaging for its assistance. The company understood its client’s requirements, and within a few days, they deployed a different technologist and an onsite manager. They also replaced the equipment with a more appropriate and upgraded version. Within 7-8 days, the client was able to do all the echo and vascular tests efficiently and carryout additional imaging services. Stilley proudly says, “we have been in business for 22 years, and our first customer has been with us for the entire time.”
"We have been in business for 22 years and our first customer has been with us for the entire time"
Over time, HCI has expanded its services from nuclear cardiology to include echo and vascular imaging. They have also won the award for ‘Modern Healthcare Best Places to Work’ for three years in a row. Envisioning telemedicine as an extension of its current imaging and treatment services mainly in rural CAHs, HCI is s currently working with one of the largest universities on telemedicine services. “We believe, through telemedicine, patients can easily avail tests in hospitals at their respective hometown effectively and at a lower cost,” says Stilley. Looking ahead in the future, HeartCare Imaging is planning to continue its work with the rural hospitals throughout the U.S. region.